The aviation sector is going through one of the most severe crises of its history. The most painful moments after 9/11 are at hand.
The Turkish market is way better compared to the world, but the effects of the crisis are growing in a chain-reaction fashion. Plane manufacturers are unable to make sales projections for the future. Turkish Airlines, or THY, has made serious purchases from both Boeing and Airbus. It gave its options. The two manufacturers were able to breathe during their most distressful times thanks to THY.
Globally, the number of passengers is falling. Even in the summer period and during holiday season, good occupancy figures are out of reach. High occupancy rates seen in some airlines are thanks to low-priced tickets as a result of competition. The plane looks ***** but the revenue is not enough to turn the wheels. Airline companies are posting losses to the tune of billions of dollars.
Companies are making crazy decisions to stay afoot, devising new methods of promotion. Here are some interesting headlines that reflect the change of crisis in airlines:
Monthly tickets: A while ago, monthly train tickets called "Interrail" were immensely popular. For a certain price, the passenger could travel by train as much as the passenger wanted for one month. The system, which was utilized in the past in the United States, is in vogue again. Low-cost Jet Blue Airlines is offering unlimited flights between Sept. 8 and Oct. 8 for $599.
More luxury: While many airlines pulled down the standards in the cabin, Emirates and Singapore Airlines redefined luxury with their investments in Airbus A380s. First class was elevated to suite class with a private area offered to the passenger, while business class was elevated to first class. The investments helped these airlines win during the crisis.
Cell phones in the air: Another revenue-driving practice was installing a special system on jets that allowed mobile phones to be used during flights. At first, companies allowed text messages only, but now they are warming toward the idea of allowing the passenger to talk on mobiles. The firms are planning to charge $3 to $4 per minute.
No to earphones, yes to Internet: Research shows that few passengers are buying headphones and watching movies in domestic flights in the U.S. Customers are now choosing companies that offer wireless Internet services. The passenger may go online via a laptop or mobile phone.
Extra fee for second luggage: Some companies are now charging extra for the second piece of checked luggage. This practice, which started as fuel prices went sky-high, is now the norm, and the fees range between $25 and $75.
Ads in the cabin: Airlines are receiving advertisements everywhere, from seat heads to in-cabin luggage spaces, from the food tray to the bodies of the jets. The passengers at first found the practice odd, but research shows feedback is strong.
Fees for restrooms: Especially low-cost airlines wish to decrease the number of restrooms in the cabin from three to two, thus saving from fuel costs. Michael O'Leary, the boss of Ireland's low-cost Ryanair, meanwhile, has proposed to make passengers pay when they use the restrooms.
Fly on foot: Another proposal by Ryanair, which requested barstools from manufacturers. Aviation authorities are currently cautious about this idea, but the design may make it into jets starting next year.